Visiting scholar, Bright Malema Mbeye has registered at Center for Chinese Studies on January 2, 2025. He is a Malawian scholar who is an assistant professor at the Malawi School of Government (MSG), Malawi. Prof. Mbeye’s research period in Taiwan is from January to December, at the College of Management, National Sun Yat-sen University. His research topic is "Cross-Strait Brand Perception and Digital Consumer Behavior: A Comparative Study of National Identity and Consumer-Brand Relationships in Taiwan and Mainland China".